Guiding principles of the plan
The Sóller Action Plan 2025 is built on a set of guiding principles that define how the municipality intends to face the challenges identified and to direct its public action.
These principles serve as a coherence framework for every decision, policy and action that follows from the plan, and they ensure that its implementation answers to a single vision of the future: a Sóller that is alive, balanced, rooted and sustainable.
The plan accepts that Sóller's future cannot be built by the administration alone, but together with residents and the economic and social sectors.
Participation is not a procedural formality, but a structural principle of public management: it implies shared responsibility, transparency and continuity.
Each action in the plan must build in mechanisms for information, consultation or direct involvement of residents, consolidating a culture of deliberative democracy and mutual trust between institutions and the community.
The concept of sustainability is understood in an integral and cross-cutting way, covering its environmental, economic, social and cultural dimensions.
The plan stands for development that maintains ecological and territorial balance, reduces the environmental footprint and preserves natural and landscape resources, without giving up progress or quality of life.
Sustainability is, at the same time, a principle of intergenerational justice: ensuring that future generations can live in Sóller in dignified conditions and with real opportunities.
One of the central values that emerges from the participatory process is the desire to stay — to make sure that Sóller remains a place to live in, and not only a place to visit.
For that reason, the plan prioritises actions that foster affordable housing, local employment and shared identity, and that prevent the displacement or substitution of the resident population.
Rootedness is understood as a form of human sustainability: keeping alive the social, intergenerational and cultural fabric that gives the town its meaning.
The plan defends a new pact between tourism and residents, based on respect, regulation and reciprocity.
This is not about rejecting tourism, but about redefining its limits and its function within the local system: that it contributes to the wellbeing of the whole and not to its deterioration.
This principle means putting quality above quantity, protecting public space as a common good, and ensuring that coexistence is possible all year round.
Local identity, heritage and culture are not accessory values, but structural axes of cohesion and collective self-esteem.
The plan promotes culture as a tool for inclusion and social innovation, and education as the main vehicle for change and for transmitting the values that define Sóller.
This principle implies investing in cultural infrastructure, educational programmes and policies that connect identity with creativity and social evolution.
The plan commits to public management based on transparency, efficiency and accountability.
Every action must have public monitoring indicators and a system of periodic evaluation.
This will make it possible to measure progress, correct deviations and reinforce trust between the administration and residents.
Sóller's future is built on measurable facts, not on intentions.
The challenges Sóller faces — housing, mobility, tourism, services — go beyond municipal borders, and they require constant collaboration with the Consell de Mallorca, the Government of the Balearic Islands and other municipalities of the Serra de Tramuntana.
This principle stands for territorial coherence and the pooling of efforts, recognising that Sóller is part of a wider ecosystem and that its sustainability also depends on island-level and regional policies.
Finally, the plan places the wellbeing of people as the ultimate purpose of all public action.
This means reducing inequalities, guaranteeing universal accessibility, caring for older people and offering real opportunities to young people.
Local development will only be sustainable if it is also inclusive and fair, ensuring that no one is left out of Sóller's future.
These principles are the soul of the plan: a compass that ensures that the actions, beyond their technical dimension, maintain ethical and collective coherence with the vision of the town expressed by its residents.