Introduction

Context and rationale for the plan

The Sóller Action Plan 2025 is the direct outcome of a participatory and research process carried out during 2025, which has made it possible to listen to, analyse, and interpret how Sóller residents see the present and future of their municipality. The process was structured in two complementary phases:

a phase 1, based on a statistically representative survey of the resident population,
and a phase 2, centred on sectoral meetings with social, economic, cultural and territorial actors.

Both stages produced valuable, mutually reinforcing information: on one hand, the quantitative data made it possible to measure the main concerns, priorities and expectations of residents; on the other, the qualitative depth of the sectoral debate translated those perceptions into concrete, shared proposals for public action.

This plan is therefore the third phase of the project The Sóller resident's view: the future of Mallorca and Sóller, and its purpose is to convert diagnosis into a roadmap, setting out measurable, scheduled and evaluable actions that move the municipality towards a more sustainable, balanced development model rooted in its territory.

It is being drawn up in a context of structural change and growing pressure on the territory and on everyday life. Sóller faces challenges that go beyond the local scale — the housing crisis, tourism saturation, mobility, access to public services — but each requires specific responses tailored to the town's geographic, demographic and cultural specificity.

In that sense, the plan is intended to be an operational tool for:

prioritising the most urgent actions identified by residents,
coordinating public policies across municipal departments and supra-municipal institutions,
giving continuity to the participatory process, ensuring that the resident's voice remains at the centre of decisions.

The Sóller Action Plan is not a closed document, but a living instrument that must be updated periodically as needs, ongoing projects and the economic and social context evolve. It represents a collective commitment between the administration and residents to build, with realism and shared responsibility, the Sóller of the future: liveable, sustainable, balanced, and proud of its identity.

Relationship with phases 1 and 2 of the participatory process

The Sóller Action Plan 2025 is the natural continuation of the first two phases of the project The Sóller resident's view: the future of Mallorca and Sóller, led by Sóller Town Hall in collaboration with the Homo Turisticus Association and Caray Transformación y Desarrollo.

These two phases form the empirical and social foundation on which this plan has been built, since they bring in the direct voice of residents and the consensus of the municipality's key sectors.

Phase 1 — based on a statistical survey of 406 valid, representative responses across the resident population — produced a precise and objective picture of public opinion on essential areas of local life:

economy and productive model,
work and labour organisation,
heritage, culture and language,
housing and territory,
public and care services,
and tourism.

The data from this phase revealed clear trends in perception and in desired futures: a stronger demand for economic and territorial rootedness, the need to guarantee access to housing, the wish for a more balanced and sustainable tourism model, and the determination to preserve Sóller's cultural and landscape identity.

Phase 2, in turn, deepened these findings through a series of sectoral meetings held throughout the summer of 2025, with representatives of associations, businesses, social, cultural and neighbourhood collectives. These meetings translated the diagnosis into concrete proposals, identified priority projects and set out possible lines of cooperation between the administration and the local fabric.

These two phases not only contribute content; they also define the working methodology of this plan: a participatory, empirical and cross-cutting methodology that places the resident's voice as the backbone of municipal planning.

The Action Plan is, therefore, the operational synthesis of a process that has moved from listening to proposal, and from proposal to planning.

From phase 1 it carries the diagnoses, the data, and the priorities expressed by residents.
From phase 2 it incorporates the qualitative input and the perspective of the productive, social and cultural sectors.

Both perspectives converge here in an execution document whose aim is to turn the shared vision into concrete, measurable and scheduled actions, aligned with a horizon of sustainability, social cohesion and quality of life.

General objectives of the plan

The main objective of the Sóller Action Plan 2025 is to translate the citizens' vision gathered during phases 1 and 2 into a framework of concrete actions, guiding municipal policy and social cooperation towards sustainable, balanced and shared development.

Unlike a purely strategic document, this plan is born with an eminently executive vocation: defining what must be done, on what timeline, with what resources, and under whose responsibility.

General objective

To build a shared roadmap for the municipality of Sóller, grounded in the priorities expressed by its residents, that improves quality of life, preserves the territory and secures the social and economic continuity of the municipality within a framework of sustainability and shared responsibility.

Specific objectives

Prioritise and order municipal actions according to the level of citizen demand, social and territorial impact, and technical and economic feasibility.
Coordinate public policies across municipal departments and supra-municipal institutions, avoiding duplication and fostering synergies.
Drive immediate actions that respond to the main problems detected (housing, mobility, daily coexistence, access to basic services).
Plan medium- and long-term projects that structurally transform Sóller's development model towards sustainability and rootedness.
Embed citizen participation as a permanent mechanism for planning, monitoring and evaluating local public policies.
Encourage public-private cooperation to support investment in projects of collective interest and shared responsibility from the local economic fabric.
Define measurable monitoring and impact indicators, allowing the plan's progress to be evaluated periodically and its transparency to be guaranteed.
Strengthen local identity and collective self-esteem, promoting social cohesion, language, heritage and culture as defining elements of Sóller's future.

This set of objectives sets out the strategic frame of reference of the plan and serves as a guide for the subsequent definition of short-, medium- and long-term actions. Their fulfilment will be the thermometer of the plan's effectiveness and the real measure of how far Sóller is able to convert its collective vision into transformative action.